White label
Your brand on the front. Nexara underneath.
Sell GPS tracking as your own product. You own the brand, the customers and the pricing; Nexara runs the ingestion, decoding, storage and APIs that make it work.
Your customer should never become your vendor's customer.
Reselling someone else's portal makes your customer their customer. The branding on the login screen decides who the renewal conversation belongs to.
Your brand
Custom domains, colours, logos and page titles across the customer-facing tracker. Your customers see your product, not a reseller badge on someone else’s.
Your customers
You hold the account relationship, set the pricing, and decide the packaging. Nexara does not appear in your billing or your support queue.
Your hardware
Multiple manufacturers decode into one event model, so your catalogue is a commercial decision rather than a platform constraint.
Your hierarchy
Create dealers, subaccounts and end customers beneath your own organisation, each seeing only their own devices.
Nexara stays underneath.
Who this is for
If you already sell hardware, install it, or hold the customer relationship, the platform is usually the only missing piece.
- GPS distributors and resellers adding a software product to a hardware business
- Telematics providers replacing a platform they have outgrown
- Software companies adding location tracking to an existing application
- Operators who want their own tracking product rather than a seat on someone else’s
Questions resellers ask
- What is white-label GPS tracking software?
- Tracking software built and maintained by one company, sold under another company’s brand. The reseller controls the branding, pricing and customer relationship; the platform vendor runs the ingestion, decoding, storage and APIs underneath.
- Can customers reach the tracker on my own domain?
- Yes. The tracker is served on a domain you control, with your branding applied, so the address bar and the interface both belong to your business.
- Do I have to use specific hardware?
- No. Several manufacturers are decoded natively, and a configuration-driven decoder covers protocols outside that list. Hardware choice stays a commercial decision — see the device compatibility list.
- Can I move devices that are already deployed?
- Often yes, without replacing hardware — most trackers can be repointed at a new server. Whether a specific fleet can move depends on the protocol and your access to the devices; that is what the migration evaluation establishes.
- Who owns the customer data?
- You do. Device, position and event data is reachable through the REST API and webhooks, so it can flow into your own systems rather than being locked in a portal.
Related: supported GPS hardware · the tracking API · migrating existing devices
Launch your tracking brand.
Keep your customers, your pricing and your name on the product. Let Nexara run the infrastructure underneath it.